Archive for the ‘Facebook’ Category

11
Oct

Structuring the social media sites a marketing tool for your small business can always offer you the best results. When you are looking for more customers and more exposure for your services and products social media sites can proven to be enough handy for you. These sites are now developing as a solid marketing platform for most of the small businesses.

Showing your dependency on the social media sites for promoting business among the potential customers is simply like an opportunity that is not at obtainable with the business consultant and other means.

Well, there are so many small business owners involved in promoting their own business with these social media sites and now you can try this marketing tool to offer your business the real boost. If you have announced a website to draw more exposure for your products and services, then things can become even better for you on the social media sites.

There are several social media sites available for you on the internet where you can really get registered to post your business, services and products details among the potential customers. With such sites you can easily reach for the customers who use to stay far from you. If you have a small business in US and you want to draw more customers form the Australian regions, then things can now become easier for you with the help of these social media sites on the internet.

Among all these sites it’s the Twitter, Face Book, YouTube, Ibibo, Linkedin, and several others. These sites are the best ones where you can promote your business details in order to draw most customers’ attention. Here you can even post the videos related to your business in order to show the potential customers use of your products.

Over the time business promotion through social media sites has definitely managed to draw more popularity now helping more numbers of small businesses to receive ample business opportunities. The social media web sites are dime a dozen and there appears being new social media site popping up daily. Few web sites are niche specific whereas others are much broader.  Selecting right social media to spend the valuable time is frustrating. Before the small businesses begin subscribing to thousands of the social media sites out there, and they first have to outline what the goals are for social media strategy. Majority of the objectives align with the social media’s core advantages but a few small businesses search for the different goals.

Some common business social media aims include:

* Competitive analysis

* Brand perception

* Everyone is doing that

* Networking

* Customer Service or Support

Once small business outlines the objectives, it will decide which of the social media platform is correct for the business.

For more advice about Twitter, Facebook and setting up a social media campaign for you business please contact us today. We have several customers who are seeing the benefits of having social media campaign in conjunction with their website and would be happy to share with you what we’ve done.

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11
Oct

Social Media for Small Businesses – Keep Your Cool!

These days, it’s the social media services are exactly becoming more and more important for the small businesses. For any small business there is always a need for right amount of thrust so that it can take the right pace in right direction. But often it’s the budgetary problem that is not exactly allowing small business owners to add that required thrust for their business process. But now things have started to change rapidly and now several opportunities are coming up for the small business owners to take their business for a new height.

There are several cost effective marketing and product promotion strategies are now coming up for the small business using which can bring in anticipated results for them. Among all these strategies it’s the addition of social media for small businesses that seems to be the most effective as well as productive one for any small business owner.

These days, so many small businesses are moving for the social media sites in order to draw the required amount of exposure for their business process. If you are having a small business, then you should look for the aspects through which the rest of the world can see your business. In this regard you can find several social media sites that simply suit your style and budget. You can make friends and you can join different business sections in order to expand your business periphery successfully.

Once you and your services will befriend, they will invite you to join their community where you can interact with other members. You can even make fans for you and for your services in order to enhance the sales ration. These days, everyone out there seems to understand the importance of social media for small business promotion. However, there are only few of them who know how to do it in the right manner so that more benefits can be added for the small business.

Few of more famous social media web sites are Facebook, Twitter, LinkedIn, YouTube, Digg, Flickr, and so on. LinkedIn is good reat for networking whereas Digg is good for bookmarking sites that you find very interesting on Internet. Twitter is good for announcing what company is working with & Flickr is good in sharing current corporate outing photos. Anything you would like to share with customers, and there is the social media web site that may meet your requirements.

One of more known social media sites is Facebook and it made news small businesses have to pay close attention to. The ComScore released November 2009 Media Metrix data that shows important milestone currently reached by the Facebook that is 100million monthly US visitors. The numbers put the Facebook in same group as Yahoo, Google, as well as Microsoft sites while talking about the website traffic volume.

For more advice about Twitter, Facebook and setting up a social media campaign for you business please contact us today. We have several customers who are seeing the benefits of having social media campaign in conjunction with their website and would be happy to share with you what we’ve done.

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11
Oct

Social Media for Small Businesses – Few Tips to Follow

There are also some key factors which you need to know while promoting your small business through the social media sites such as Facebook and Twitter. Here you can find out few tips that you can follow in order to get the most of your small business promotion at the social media sites. Following these tips will allow you to generate that much required impression among the potential customers.

  • First of all you need to remember your brand. The social media platform ahs been considered as the most effective mean to generate brand recognition quickly. In this way you can keep the products and services fresh in your customer’s mind. Keep in mind that every post you will add for your small business social media account will represent your business. So, always try to avoid such postings that are not associated with your brand.
  • Mixing up business with family members and friends is not a good idea when you are tying to promote your small business on the social media sites. Well, these people may feel proud about your business but this is not the right place to link them for your small business social media account. You need to allow own personality to show up through your business profile. And at the same time you need to keep personal life separate from the professional life.
  • All you need to keep it too professional. All you need to bear in mind that it’s a kind of representation of your business before your existing and possible customers. Do not engage yourself in mud slinging!

Never bad mouth your competition but at the same time keep looking for what they are doing. Keep your cool and never show the aggression or temperament. You need to place proper plan of action for that business profile on the social media site. This will allow you to present yourself as rational as well as professional.

The small businesses will love to have public relations team most Fortune500 companies have. And what the small businesses do not realise is social media has lots of same benefits as the high retainer the Advertising agency or PR firm. The social media gives outlet for the small businesses transmitting and sharing the news, press releases, events, success stories, as well as other business related info in the real time and a few of core benefits are:
* Real time communication to customers
* Raising the brand awareness
* SEO (Search engine optimization) links
* Instant feedback on product or service
* Drive website traffic
* Virtual focus groups
* Lead Generation

For more advice about Twitter, Facebook and setting up a social media campaign for you business please contact us today. We have several customers who are seeing the benefits of having social media campaign in conjunction with their website and would be happy to share with you what we’ve done.

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18
Sep

There is no denying the fact that social media network is offering enormous opportunities to the small business websites, but the real question is how can opening up small businesses can benefit, apart from using this medium for sharing and exchange of the information, how many entrepreneurs can tap into this market and get their share?

According to strategic vice-president for the corporate communications (with web.com) Peter Delgrosso, businesses must take this online mediums with a mind set of “nice to have” instead of “must have” they must be considered complementary for the small businesses. However all the success and profitability depends upon its effective usage. If use properly. It can gain much. On the other hand, it must not be taken as a replacement of the traditional marketing tools.

Another market intelligent Greg Sterling thinks the social networks are just the place to meet people. One can communicate, take suggestions and do some online marketing. All social network sites vary by their functions. LinkedIn is concerned with meeting people from different companies; one may wish to meet, in a similar manner Face Book and Twitter allow one to look for the people with similar interests and personalities.

All small businesses websites, when looking for their niche social networks are not required to spend hours on the web. By applying just an hour or two on the web, one can figure out which site is the best for the online business promotion. LinkedIn is considered best when considering both human resource and networking needs. It allows one to put their resumes, talk to many professionals and identifying many new ways of doing business. One can even build his own personal as well as business presence through this site.

Face Book works well when one tries to grab many similar natured businesses. Entering into the community of Face Book based upon your business idea is not a bad idea. This way a new market could be establishes with focus towards one particular market. It also helps to gain new idea from many people with different needs, thus opening new doors for the businesses websites.

The CEO of the Las Vegas reality firm Robert Jenson believes that people must be educated about the blogs. They are not just a way of posting daily diary instead people must be told to discuss industry and business matters on blogs. He himself uses his blogs to ensure his credibility in his business of real estate.

For more advice about Blogging, Twitter, Facebook and setting up a social media campaign for you business please contact us today. We have several customers who are seeing the benefits of having social media campaign in conjunction with their website and would be happy to share with you what we’ve done.

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